CVB Launches New Web SIte

July 1, 2015

FOR IMMEDIATE RELEASE

Contact:

Dan Spedden, President

301-791-3246, ext. 12

Hagerstown-Washington County Convention & Visitors Bureau Launches New Web Site

New website designed by Hagerstown-based DH Web, Inc. and includes several new features.

(Hagerstown, MD) The Hagerstown-Washington County Convention & Visitors Bureau (CVB) has launched a new website, effective July 1, 2015, called www.VisitHagerstown.com. The new site includes an internal content management system for search engine optimization, a new Calendar of Events program, and richer photography and design elements. It also highlights the CVB’s nearly three hundred members more effectively with listings similar to the styles found on popular travel industry websites. The site has also been renamed to more readily appeal to visitors, features a blog, and is responsive on all device platforms.

“The new web site name is based on analytics of web searches that visitors used to find us, which included the search terms of visit Hagerstown most often,” said CVB President, Dan Spedden. “This sparked a re-branding of the CVB, through the website, to “Visit Hagerstown” based on our consumer’s online behavior. CVB’s across the USA are branding themselves in a similar manner. We are very happy with the new site and look forward to it helping us to expand the tourism economy of Washington County,” he continued.

The CVB plunged head first into digital marketing, by implementing digital ad campaigns, search engine optimization, sponsored articles, and other initiatives. In 2014, the CVB created a marketing and digital communications department, to oversee these efforts and to stay competitive as a travel destination. The new website allows many changes to be made directly with DH Web’s content management system. “Staff can make use of analytical data from the site and apply it in meaningful ways,” said Spedden.

The site will allow users to sign up for the visitor’s newsletter and press releases. A second phase of the website redesign is planned for 2016, will include a trip builder, and several other user-experiential features.

Visitors, and others interested in receiving the CVB’s newsletter, may do so by clicking here.

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